in     23-12-2014

Caters to Next Generation Travelers with Leading-Edge Design, Accessible Technologies and Live Music Performances at WXY Z Bar.

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced the debut of its innovative Aloft brand in the heart of downtown Denver. Located at the corner of 15th Street and Stout Street, Aloft Denver Downtown features 140 spacious, loft-like rooms, cutting-edge technology and a lively social atmosphere. Owned by JBK Hotels and managed by Interstate Hotels & Resorts, Aloft Denver Downtown offers a vibrant social scene in the center of one of the fastest growing cities in the country.

"We are thrilled to open Aloft Denver Downtown offering a design-led aesthetic and innovative music programming in the heart of this booming city," said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. "Propelled by tremendous demand in key markets across the globe, Aloft is on track to open its 100th hotel by early next year."

Aloft Denver Downtown is ideally situated at the heart of the city's central business district, walking distance to Colorado Convention Center, the 16th Street Mall and Union Station, which will offer direct rail service to Denver International Airport (DIA) starting in 2016. Also nearby are the city's top sporting venues including Coors Field, Pepsi Center and Sports Authority Field – home of the Denver Broncos. The restaurants, galleries, shops and night clubs in Denver's trendy LoDo district are just minutes away.

The new Aloft features a Splash indoor pool, the brand's signature W XYZ bar featuring live music performances, a 24-hour fitness center and approximately 400 square feet of flexible meeting space. The bright and airy guestrooms are equipped with the ultra-comfortable signature Aloft bed, Bliss® Bath amenities, 42-inch LCD television and a plug & play station for electronics.

"We are thrilled to partner with Starwood Hotels to launch Aloft in dynamic downtown Denver, an ideal location for this vibrant, design-led brand," said Jonathan Gandhi, Member Manager, JBK Hotels. "Aloft Denver Downtown will not only help meet the demand for high-caliber lodging generated by Colorado Convention Center, but also serve as a gathering spot for visitors and local professionals."

The Aloft brand's innovative and exclusive initiatives set it apart. Aloft's parent company, Starwood, was the first in the industry to launch SPG Keyless, a solution for truly keyless, mobile check-in. This vision will be implemented by the Aloft Denver Downtown in early 2015. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live atAloft Hotels programming at W XYZ® bars.

About JBK Hotels

JBK Hotels is an independent hotel ownership and development company with a focus of select service hospitality. JBK Hotels targets high barrier to entry markets to deliver superior hotel experiences and exceptional returns on investment.